Overview
The U-APS Professional Certificate in International Sales and Marketing is designed for sales professionals looking to expand their expertise to a global scale. This program focuses on the complexities of selling and marketing products and services across international borders. Participants will gain in-depth knowledge of global market dynamics, international sales strategies, cross-cultural communication, and the legal and logistical challenges of international trade. This course is essential for sales professionals aiming to succeed in the increasingly interconnected global marketplace.
Course Highlights
- Global Sales Strategy: Training on developing and executing sales strategies that work across different international markets.
- Cultural Intelligence: Emphasis on understanding and navigating cultural differences in sales and marketing.
- Legal and Regulatory Compliance: Guidance on managing the legal aspects of international trade, including contracts, tariffs, and trade regulations.
- Market Entry Strategies: Insights into selecting and entering new international markets effectively.
Who Should Enroll
- Sales managers, executives, and professionals involved in international business or looking to expand their operations globally.
- Sales professionals with 5+ years of experience who want to specialize in international sales and marketing.
- Graduates of the Level 5 U-APS Professional Certificate in Strategic Sales Planning or those with equivalent experience.
- Business owners and entrepreneurs seeking to enter or expand their presence in international markets.
Learning Outcomes
By the end of this course, participants will:
- Develop and implement international sales and marketing strategies that align with global business goals.
- Understand the cultural, legal, and logistical challenges of international sales and effectively navigate them.
- Analyze global market trends and identify opportunities for growth in different regions.
- Manage international sales teams and operations, ensuring compliance with local laws and regulations.
- Enhance their ability to communicate and negotiate effectively in diverse cultural environments.
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Module 1: Introduction to International Sales and Marketing
- Topics Covered:
- Overview of Global Sales and Marketing
- Understanding International Market Dynamics
- Key Challenges in International Sales
- Global Sales and Marketing Strategies
- Assessment Methods:
- Quizzes on international market dynamics and challenges
- Case study analysis on global sales strategies
Module 2: Cross-Cultural Communication and Negotiation
- Topics Covered:
- Understanding Cultural Differences in Sales and Marketing
- Effective Cross-Cultural Communication Techniques
- Negotiating with International Clients and Partners
- Managing Cultural Barriers in Sales
- Assessment Methods:
- Role-play exercises in cross-cultural negotiation scenarios
- Written assignments on cultural intelligence in international sales
Module 3: Legal and Regulatory Aspects of International Trade
- Topics Covered:
- International Sales Contracts and Agreements
- Tariffs, Duties, and Trade Regulations
- Compliance with Local Laws and Regulations
- Intellectual Property Rights and Licensing in International Sales
- Assessment Methods:
- Case studies on legal challenges in international sales
- Practical exercises in drafting and reviewing international contracts
Module 4: International Market Entry Strategies
- Topics Covered:
- Selecting and Entering New International Markets
- Market Research and Analysis for Global Expansion
- Modes of Market Entry: Exporting, Licensing, Joint Ventures, and Subsidiaries
- Risk Management in International Market Entry
- Assessment Methods:
- Market entry strategy projects for specific regions
- Group presentations on international market research findings
Module 5: Managing International Sales Operations
- Topics Covered:
- Organizing and Managing International Sales Teams
- Supply Chain Management in Global Sales
- Customer Relationship Management (CRM) in International Markets
- Monitoring and Measuring International Sales Performance
- Reading Materials:
- “Global Supply Chain Management and International Logistics” by Alan E. Branch
- Articles on CRM strategies for international markets
- Assessment Methods:
- Group projects on managing international sales operations
- Quizzes on supply chain management and CRM in global contexts
Duration
- Program Length: 6 months (Part-time study)
- Weekly Commitment: 8-10 hours, including online classes, assignments, and self-study
Recommended Fees
- Tuition Fee: GHS 8,500
- Includes: Course materials, access to the online learning platform, and assessment fees
Certification
Upon successful completion, participants will receive the U-APS Professional Certificate in International Sales and Marketing, a credential that qualifies them for senior roles in international sales and marketing.
This course is the sixth level in the U-APS sales qualification pathway, designed to equip experienced sales professionals with the knowledge and skills necessary to navigate the complexities of international sales and marketing, ensuring their success in the global marketplace.
