The U-APS Professional Certificate in Sales Techniques and Strategies builds on the foundational skills acquired in Level 1, equipping participants with more advanced sales techniques and strategic approaches necessary for achieving sales excellence. This course is designed to help sales professionals refine their skills, improve their sales performance, and develop a deeper understanding of the sales process. Participants will learn how to apply sophisticated sales techniques to close more deals, handle objections, and develop strategic plans that align with business objectives.
Course Highlights
- Advanced Techniques: Focus on the application of advanced sales methodologies and strategies to real-world scenarios.
- Strategic Thinking: Emphasis on aligning sales efforts with broader business goals and market dynamics.
- Expert Instruction: Led by seasoned sales professionals with extensive industry experience.
- Interactive Learning: Includes case studies, simulations, and role-playing exercises to reinforce key concepts.
Who Should Enroll
- Sales professionals who have completed the Level 1 certification or equivalent and wish to advance their skills.
- Individuals with 6 months to 1 year of sales experience seeking to enhance their strategic thinking and sales techniques.
- Professionals transitioning into sales roles from other areas who require a deeper understanding of advanced sales strategies.
- Entrepreneurs and small business owners aiming to improve their sales processes and outcomes.
Learning Outcomes
By the end of this course, participants will:
- Master advanced sales techniques and methodologies, including consultative selling and value-based selling.
- Develop the ability to create and execute strategic sales plans aligned with business goals.
- Enhance skills in handling objections, negotiating, and closing deals effectively.
- Gain insights into customer psychology and buying behavior to tailor sales approaches.
- Understand how to analyze sales data and metrics to drive continuous improvement in sales performance.
- Module 1: Advanced Sales Techniques
- Topics Covered:
- Consultative Selling: Building Long-Term Relationships
- Value-Based Selling: Focusing on Customer Value Creation
- Solution Selling: Addressing Complex Customer Needs
- Strategic Prospecting: Targeting High-Value Opportunities
Module 2: Strategic Sales Planning
- Topics Covered:
- Aligning Sales Strategies with Business Objectives
- Market Analysis and Segmentation
- Developing a Sales Plan: Goals, Tactics, and KPIs
- Sales Forecasting and Pipeline Management
Module 3: Handling Objections and Negotiations
- Topics Covered:
- Common Objections and Effective Responses
- Negotiation Techniques: Creating Win-Win Outcomes
- Closing Strategies: Ensuring Commitment and Action
- Post-Sale Relationship Management
Duration
- Program Length: 4 months (Part-time study)
- Weekly Commitment: 6-8 hours of study, including online classes, assignments, and self-study
Recommended Fees
- Tuition Fee: GHS 4,000
- Includes: Course materials, access to online learning platform, and assessment fees
Upon successful completion of the course, participants will be awarded the U-APS Professional Certificate in Sales Techniques and Strategies, recognized as a valuable credential for intermediate sales positions and a prerequisite for further advancement in the U-APS sales qualification pathway.
This course is the second step in the U-APS sales qualification pathway, designed to build on the fundamentals and prepare professionals for more strategic roles in sales.
